We’ve always known the power behind a flavoursome cheese but up until 2005 we believed the old wives tale that cheese gives you nightmares.
BUT A STUDY DONE BY THE BRITISH CHEESE BOARD CHEESE DISCOVERED THAT
CHEESE ACTUALLY HELPS YOU NOD OFF.
IT’S ALL DOWN TO A NATURALLY OCCURRING AMINO ACID CALLED TRYPTOPHAN WHICH ESCORTS YOU INTO REM SLEEP, WHICH IS WHERE YOU DREAM.
AND TURNS OUT THAT CHEDDAR CONTAINS THE HIGHEST QUANTITIES OF TRYPTOPHAN OF ALL THE CHEESES.
THE FLAVOUR OF PILGRIMS CHOICE HAS ALWAYS BEEN POWERFULLY PUNCHY BUT WE’D NEVER REALISED QUITE HOW MUCH INFLUENCE IT REALLY HAS.
After discovering this, there really was only one thing to do – uncover exactly what mental and downright hilarious stuff cheddar is making the nation dream about.
EARLIER THIS MONTH (MAY) WE COMMISSIONED A YOUGOV STUDY TO REVEAL THE TRUTH ABOUT THE NATION’S CHEESE-ENHANCED FORTY WINKS, SURVEYING MORE THAN 2,000 ADULTS ACROSS THE UK.
NEVER IN OUR WILDEST DREAMS (SEE WHAT WE DID THERE) WOULD WE HAVE GUESSED THE RESULTS.
After discovering that our sleeping minds were so incredibly weird and wonderful we decided to celebrate the nation’s dreaming habits by turning real cheese dreams into real cheese adverts.
THE FIRST ONE HAS ALREADY BEEN MADE AND YOU CAN WATCH IT RIGHT HERE:
Watch our ad to see what happens in Charlie’s dream.