Fill Life With Flavour
The unapologetic,
unashamed,
unmistakable
taste of
Pilgrims Choice.

The cheese of your dreams.

The flavour of Pilgrims Choice
is so powerful it can even fill your
dreams full of flavour,
It’s The cheese of your dreams.

IT’S PACKED WITH AN AMINO ACID CALLED TRYPTOPHAN THAT HELPS YOU ENTER REM SLEEP WHICH IS WHERE YOU DREAM...AND CHEDDAR HAS THE MOST.

We’ve been working with British cheddar lovers, feeding them Pilgrims Choice to their hearts content, and bringing to life their vivid, exhilarating, cheesy, real dreams.

Watch our ad to see what happens in Charlie’s dream.

SHARE YOUR #CHEESEDREAMS ON OUR SOCIAL PAGES NOW.

See the dreamworld that our ad was brought to life in & the team behind it.

READ OUR YOUGOV STUDY TO FIND OUT MORE.