IT’S PACKED WITH AN AMINO ACID CALLED TRYPTOPHAN THAT HELPS YOU ENTER REM SLEEP WHICH IS WHERE YOU DREAM...AND CHEDDAR HAS THE MOST.
We’ve been working with British cheddar lovers, feeding them Pilgrims Choice to their hearts content, and bringing to life their vivid, exhilarating, cheesy, real dreams.
Watch our ad to see what happens in Charlie’s dream.
See the dreamworld that our ad was brought to life in & the team behind it.
READ OUR YOUGOV STUDY TO FIND OUT MORE.